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Jolly Pets was recently interviewed on the topic of plush dog toys:

 

Within the hierarchy of trending pet toys, plush toys are near the top, say manufacturers.

“On average, 67 percent of dog toy purchases are plush, comfort toys,”
says Louisa M. Marvin, Marketing Manager for pet product manufacturer Jolly Pets.

“That makes plush toys the second most popular dog toy, next to chew toys. Plush toys have that cute factor people are drawn to.”

 

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