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We are beyond thrilled to announce our partnership with Project Blue Collar & Fetch Eyewear on the launch of Pittie2020, a campaign to change the way the world views pit bulls one lens at a time.

#Pittie2020 is a social media photo campaign collecting and featuring pictures of pit bulls wearing glasses. Using the term “20/20,” the universally understood term for perfect vision, we want to “clear the vision” and change the way people look at pit bulls.

By tagging the photos with #Pittie2020, the campaign will include a monthly photo contest in which the winner receives the following:
– A $125 gift certificate from Fetch Eyewear
– A $25 gift certificate from Project Blue Collar
– A donation of toys from Jolly Pets and the 20% giveback from the PBC store (when Pittie2020 is selected at at checkout) will go to a pit bull rescue of the winner’s choice.

“We came up with the idea because we need more people to have a shared vision of what wonderful dogs pit bulls truly are. We want to encourage people to show pit bulls in happy, goofy ways because we feel that humor and levity can open people to learning more about this often-misunderstood breed. We are exhausted by the discrimination faced by pit bulls and their responsible owners, so we wanted to use our reach to send a positive message about them. We’re honored to partner with companies like Fetch Eyewear and Jolly Pets in an effort to advocate for pit bulls,” say Carole Feeny and Kristin Waters, co-founders of Project Blue Collar.

Pit bull parents, advocates, and animal rescue organizations are urged to be a part of the contest and the overall initiative. No purchase is necessary to enter.

Start spreading the news and post your bespectacled pitties on the Pittie2020 Facebook page or on Instagram @Pittie2020.