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For Immediate Release

Contact: Louisa Marvin

Marketing Manager



Streetsboro, Ohio, October 2014 – Jolly Pets®, Inc. announced the launch of their new partnership with Project Blue Collar – Support the Underdog® and Bar[k] Nation to provide enrichment to shelter dogs.


Project Blue Collar (PBC) is a global grassroots movement to promote dog adoption. PBC is striving to tell a different story about rescue dogs – not one of pity and sadness, but one that celebrates the joy and love that comes from welcoming a rescue dog into your family. Their goal is simple: To elevate the status of rescue dogs as prized pets and inspire more people to adopt.


In honor of National Shelter Dog Month in October, every transaction on will trigger a donation of a Jolly Pet toy to a shelter in need. Project Blue Collar is committed to finding ways to support rescue organizations and they’ve selected Bar[k] Nation as the facilitator for the Jolly Pet toy donations.


PBC Co-Founders, Carole Feeny and Kristin Waters, were elated to partner with Jolly Pets to help shelter dogs. “As animal rescuers, we’ve seen firsthand what a difference Jolly Pet toys make for shelter dogs. Enrichment activities are vital to the mental health and rehabilitation of shelter dogs. Sometimes those Jolly Pet toys are the first toys shelter dogs have ever had. We are so glad that Jolly Pets recognizes and values the role their products play in helping shelter dogs find their forever homes.”


Bar[k] Nation is a new shelter intervention organization, focused in Detroit, MI. Bar[k] Nation partners with local rescues and shelters to provide high-level spay/neuter, community outreach, shelter enrichment and more.


Join the movement to save lives and help dogs in need!