PRESS RELEASES
June 20, 2008
Jolly Pets Announce The Arrival Of The Anticipated Monster Mouth™ & Hedge Hog Toys
STREETSBORO, OH - Jolly Pets, Inc. have announce the arrival of their newest additions, The Monster Mouth™ and the Hedge Hog rubber treat dispensing toys. Both made their prototype debut at the APPMA Show, Global 2008 in San Deigo, California. The the new items received rave reviews. The Monster Mouth™ comes in "monster green" and in two sizes; 4" (item #MM140) and 3" (item #MM130). The Hedge Hog comes in blue and also in two sizes; 4.7" (item #HH47) and 4" (item #HH04).
For additional information, contact:
Nicole Ice
Marketing Manager
Jolly Pets Inc.
p: 800.232.7950
f: 330.626.5092
e: nice@jollypets.com
w: www.jollypets.com
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July 12, 2008
Jolly Pets Launch Newly Designed Website; Introducing The World To The Newest Jolly Pets Products
STREETSBORO, OH - Jolly Pets, Inc. Marketing Director, Nicole Ice announced today the launch or their new website. The new website boasts to be more user friendly to both consumer and retailer; offering detailed product information and links to videos shoot by consumers themselves. The new site also includes Jolly Pets’ new additions to their always growing line, The Monster Mouth and Hedge Hog. d
For additional information, contact:
Nicole Ice
Marketing Manager
Jolly Pets Inc.
p: 800.232.7950
f: 330.626.5092
e: nice@jollypets.com
w: www.jollypets.com
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October, 2006
Jolly Pets Upgrades Packaging to Increase Consumer Appeal,
Brand Cohesion
Consumers find new designs attractive; increase appeal in market.
STREETSBORO,
OH - Jolly Pets, a division of Horsemen’s Pride, Inc., have
announced a
whole line packaging redesign for a brand that is one of the most
name-recognized pet
toys in the industry. The redesign comes on the heels of impressive
growth for FY2006
and is intended to encourage stronger consumer interest, clearly
communicate brand
cohesion, and bring toy aesthetics to the forefront of the purchasing
decision.
The packaging upgrade makes better use of Planogram space, allowing
for optimal product
integration, ease of expansion into diversified lines, and promotion
of visually interesting
anchor areas. The new label makes it easy for consumers to identify the proper toy for
their use, making dog size a key feature in choosing a toy size;
also, an animated dog
illustrating one or more of the product uses, as well as easy-to-understand
bulleted lists
on the back of each package highlighting the strongest selling
points. “Loyal Jolly Pets
consumers will recognize our toys and embrace the new designs,
while the new look and
price point will motivate first-time buyers to try the brand,” said Jolly Pets’ President,
Robert Miavitz.
Supporting
the new look will be POP including a coordinating shelf talker,
updated catalog
and sales literature, hexagonal dump bin and many other never-before-available
POP.
One of Jolly Pets' goals is to make it easy for buyers to see how
these convenient POP enhance
their lines. These POP are an easy addition to current product,
make better use of display
space, and entice consumers with new designs.
Founded in 1994, Jolly Pet’s, Inc. is the nation’s fastest growing pet toy brand, with
distribution world-wide and a consumer-oriented quality standard that leaves its mark on
the entire brand. Jolly Pets’ portfolio includes: Tug’n’Toss, Romp’n’Roll, Push’n’Play,
Bounce’n’Play, Fun Balls, Teaser Ball Play Balls, and Zoo Balls; Also, Jolly Flyer Flying
Discs,Jolly Critter Rubber Chews, Jolly Critter II Squeaky Toys and Horse Toys. Jolly
Pets is headquartered in Streetsboro, Ohio.
For additional information, contact:
Nicole Ice
Marketing Manager
Jolly Pets Inc.
p: 800.232.7950
f: 330.626.5092
e: nice@jollypets.com
w: www.jollypets.com
_________________________________________________________________________
October, 2006
Jolly Pets Adds Floating Flexible Jolly Flyer to Rubber Line
Jolly Flyer brings innovation to the fetch toy market.
STREETSBORO, OH - Jolly Pets unveiled the Jolly Pets Jolly Flyer this week - confidently
entering into the flying fetch toy market.
The key features of the Jolly Pets Jolly Flyer put canine oral health and consumer usability
at the fore front of its design. Specially contoured ridges gently clean teeth and massage
gums and make it easy to grip the disc for games in the park, on the lake, or just about
anywhere dogs can go.
As well as promoting healthy teeth and gums, Jolly Pets’ non-toxic secret recipe rubber
compound will not puncture, yet is velvety soft and keeps with the Jolly Pets tradition of
making extra-durable, long lasting dog toys.
The superb floatability of the Jolly Pets Jolly Flyer is another feature that makes it easy
to see why forecasting indicates these will be flying off the shelves.
“These rubber toys make a great addition to our line of already popular fetch and retrieval
toys,”said national sales manager, Ed Cebular.
Available in 7.5 and 9.5 inch sizes for any dog, and easy-to-spot bright orange and royal
blue colors.
Founded in 1994, Jolly Pet’s, Inc. is the nation’s fastest growing pet toy brand, with
distribution world-wide and a consumer-oriented quality standard that leaves its mark on
the entire brand. Jolly Pets’ portfolio includes: Tug’n’Toss, Romp’n’Roll, Push’n’Play,
Bounce’n’Play, Fun Balls,Teaser Ball Play Balls, and Zoo Balls; Also, Jolly Flyer Flying
Discs, Jolly Critter Rubber Chews,Jolly Critter II Squeaky Toys and Horse Toys. Jolly
Pets is headquartered in Streetsboro, Ohio.
For additional information, contact:
Nicole Ice
Marketing Manager
Jolly Pets Inc.
p: 800.232.7950
f: 330.626.5092
e: nice@jollypets.com
w: www.jollypets.com